Former EA CEO Slams Angry Birds Studio For Lack Of Innovation
Added: 23.10.2013 21:24 | 19 views | 0 comments
Former Electronic Arts CEO John Riccitiello criticized Rovio for milking the Angry Birds brand through physical...
Tags: Arts, Electronic, Electronic Arts, Studio, Last, John, Birds, Angry, Riccitiello, John Riccitiello, CEO John, Angry BirdsFrom:
megagames.com
| Riccitiello: "What the traditional game industry should learn from mobile is it's about service"
Added: 23.10.2013 10:40 | 62 views | 0 comments
Also, 7 of the biggest IPs in entertainment since 1859 have been console games.
At the recent Gaming Insider Summit in San Francisco (courtesy of TheAlistDaily), former EA CEO John Riccitiello was in a contemplative kind of mood. Looking back on some of the biggest success stories in gaming, he pondered what contemporary gaming franchises could learn from one another going forward, and imparted his advice to the traditional gaming industry on how to stay relevant.
From:
www.oxm.co.uk
| Former Electronic Arts CEO John Riccitiello speaks on mobile game brands (iPad)
Added: 22.10.2013 20:00 | 21 views | 0 comments
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in San Francisco, Riccitiello took a look at all sorts of brands and compared them to mobile gaming in order to answer a simple question: Do any great mobile game brands exist, and can they? Riccitiello kicked off his presentation by giving a definition of a brand. It boiled down to three things: consistent values among each new product; benefit of the doubt from the consumer; and being the preferred choice among similar products. These points ultimately boil down to creating a line of trust between the consumer and company, a win-win situation for all involved.
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From:
www.gamezebo.com
| Former EA CEO Slams Angry Birds Studio For Lack Of Innovation
Added: 22.10.2013 15:22 | 28 views | 0 comments
Former Electronic Arts CEO John Riccitiello criticized Rovio for milking the Angry Birds brand through physical...
Tags: Arts, Electronic, Electronic Arts, Studio, Last, John, Birds, Angry, Riccitiello, John Riccitiello, CEO John, Angry BirdsFrom:
megagames.com
| Lionhead won't "just sip Microsoft's Kool-Aid" - creative director talks replacing Molyneux
Added: 20.09.2013 10:18 | 28 views | 0 comments
"We're at the opposite end of the scale to where Microsoft normally are," says creative director.
Lionhead isn't just a bunch of yes-men in branded T-shirts, leaping through hoops proffered by Uncle Microsoft, creative director Gary Carr has insisted to OXM. As with Forza 5 developer Turn 10, the manufacturer has been careful not to meddle with Lionhead's studio culture and creative "identity" - the recent appointment of the "very, very non-Microsofty" former Cryptic CEO John Needham as studio head is proof of this, Carr suggests.
From:
www.oxm.co.uk
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